A private dressing room for online fashion.

What DrobeFit does

Online, clothes are still sold as flat photographs. You can see a garment, but you cannot see it on yourself — so the decision happens with a gap in it, and that gap is filled by guesswork and returns.

DrobeFit closes that gap. Shoppers discover complete looks in the PhotoFeed, try individual pieces on virtually, and continue to the brand’s store when something feels right.

For fashion brands

Brands publish a complete look, select the individual items it contains, and add links and details for each one. That look becomes something shoppers can interact with rather than just scroll past — and the interactions come back as insight into which pieces attract attention and which get tried on.

You can see the publishing flow on the For brands section of the homepage, and the kind of insight it produces under Analytics.

Privacy by default

Try-on is personal, so the photos you upload are kept in private storage, are not publicly browsable, and are not used to advertise to you. Our Privacy Policy sets out exactly what is collected and how images are processed.

Where we are

DrobeFit is an independent project, currently in active development. The brand portal and public launch are being built now — the pages you see here describe the product as it is taking shape.